Award-winning craft spirits from the heart of Gatlinburg — a Parkway landmark.
📍 Gatlinburg, TN
Sugarlands Distilling Co. sits right on the Parkway in Gatlinburg — one of the most visited stretches of road in the entire Southeast — and it has earned every bit of the attention it gets. Since opening, Sugarlands has built a national reputation for award-winning craft spirits that honor deep Appalachian tradition while pushing the category forward in ways few distilleries have managed.
The distillery takes its name from the Sugarlands Valley, a historic hollow in the Great Smoky Mountains National Park that was once home to some of the most active moonshining communities in the region. Before the park was established, families in the Sugarlands were making whiskey and shine the way their grandparents taught them. Sugarlands carries that legacy seriously — it's not just a name on a label, it's a commitment to the craft and the culture that built it.
The lineup reflects that ambition. Sugarlands Shine spans a wide range of expressions, from traditional corn-based moonshine to inventive flavored varieties that have become regional favorites. Their Appalachian Sippin' Cream is a phenomenon in its own right. Roaming Man Tennessee Straight Rye Whiskey has won national recognition. High Rock Vodka rounds out a portfolio that gives every guest something worth discovering.
As a Crawl Founder Partner, Sugarlands anchors the Gatlinburg leg of The Moonshine Crawl™ with the kind of credibility and hospitality that sets the tone for the whole experience. Crawl Band holders enjoy exclusive offers — scan your wristband at the register for current deals.