Backroads & Barrels LLC

Legal & Privacy

Privacy Policy

Effective: August 1, 2026 · Last Updated: July 29, 2026

Company: Backroads & Barrels LLC (DBA: The Crawl) | Entity Address: 116 Agnes Rd STE 200, Knoxville, TN 37919 | Website: theCrawl.com | Contact: [email protected] | (865) 263-2632

1. Introduction

Backroads & Barrels LLC ('Company,' 'we,' 'us,' 'our') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (theCrawl.com), use our booking platform, book a tour, or interact with us via email, phone, or social media.

Please read this policy carefully. If you do not agree with our practices, do not use our services. Your continued use of our website, booking platform, or services signifies your acceptance of this policy.

This policy applies to all guests, website visitors, partners, and any person whose information we collect or process.

2. Information We Collect

2.1 Information You Provide Voluntarily — Booking Information: When you book a tour through our website (theCrawl.com) or via phone/email, we collect: Personal Identifiers (full name, email address, phone number, date of birth for 21+ verification); Payment Information (credit or debit card number processed securely via Peek Pro — we do NOT store full card numbers); Address Information (home state and mailing address, optional, for merch or future communication); Occasion Information (reason for the tour, guest of honor name, host/organizer name); Preferences (preferred crawl type, dietary restrictions, accessibility needs); Group Information (names of all participants for multi-person bookings).

Additional Information: Communications you send us (emails, phone messages, chat); feedback, reviews, or complaints you provide; surveys or questionnaires you complete; contest or promotion entries.

2.2 Information Collected Automatically — Website & Platform Data: When you visit theCrawl.com or use our booking platform, we automatically collect: Device Information (browser type, device type, operating system, device identifiers); Usage Data (pages visited, time spent, clicks, scroll depth, search queries, referral source); Location Data (IP address, approximate geographic location, inferred time zone); Analytics Cookies (via Google Analytics or similar tools); Session Data (booking status, incomplete transactions, form fills).

Booking Platform Data — Peek Pro (our booking engine) collects: time and date of browsing/booking; pages viewed in the booking flow; which calendar dates you viewed; any saved preferences or favorites; abandoned cart (if booking was not completed).

Communications Data: Email open rates and link clicks (if using email marketing tools); SMS delivery and read receipts (from our SMS platform); call recordings (if you call our phone line; see section 2.5).

2.3 Cookies & Tracking Technologies — Essential Cookies (Required): Session/login cookies; security cookies; CSRF tokens. Analytics Cookies (Consent-Based): Google Analytics (aggregated usage data); Meta Pixel (tracks website visits and conversions for Facebook advertising). Marketing Cookies (Opt-In): Remarketing/retargeting pixels; partner pixels (Viator, GetYourGuide, TripAdvisor).

Cookie Consent: On first visit, we display a cookie banner. You may: Accept All (essential + analytics + marketing cookies); Essentials Only (required cookies only — recommended for privacy); or Customize (choose which cookie categories to allow). You may disable cookies in your browser settings, but some features may not work properly.

2.4 Social Media & Third-Party Platforms: If you follow us on social media or book through an OTA (Viator, GetYourGuide, TripAdvisor, Airbnb Experiences), those platforms' privacy policies govern their data collection. We receive limited information from these platforms (e.g., booking ID, confirmation details) to coordinate your tour.

2.5 Phone Calls & Audio Recording: If you call us at (865) 263-2632, we may record the call for booking accuracy and dispute resolution, training and quality assurance, and legal compliance and fraud prevention. Tennessee One-Party Consent Law: Tennessee permits recording if at least one party (us) consents. You will receive notice at the start of the call. By calling us, you consent to recording. If you do not consent, you may hang up or email us instead.

2.6 Biometric & Government ID Information: When you arrive for your tour, our staff will verify your identity with government-issued photo ID and visually inspect your ID to confirm you are 21+. We do NOT scan or digitally capture your ID. We do NOT use facial recognition technology or biometric analysis.

2.7 Data from Distillery Partners: When you book a tour, the distilleries on that day's route automatically receive: Booking Name & Headcount; Arrival Window (30-minute window). With Your Explicit Consent (checkbox at booking), distilleries may also receive: full name, textable phone number, email address; home state and address; birth month and day only (NOT full year or complete DOB); occasion, host name, guest of honor name; tasting preferences; any accessibility or dietary needs.

What is NOT shared with distilleries: full date of birth; waiver/liability documents; payment receipts or card information; full booking history or repeat-customer data (unless you consent to each specific tour's sharing). Consent is captured at booking via the checkbox: 'Yes, share my preferences with our distillery partners so they can greet you by name and have your favorite pours ready.'

3. How We Use Your Information

3.1 Tour Operations (Primary Use): Process bookings and payments; send confirmations, reminders, and updates; verify you are 21+ (age compliance); coordinate with distillery partners and drivers; manage check-in and tour logistics; respond to questions or requests; issue refunds or credits.

3.2 Marketing & Advertising: Send promotional offers and announcements (only if you opt in); create targeted ads on Facebook, Instagram, Google, TikTok; retarget you with ads if you visited our site but did not book; measure ad performance and optimize campaigns; build audience segments based on booking behavior and interests.

3.3 SMS & Email Communications — Transactional Messages (Sent Without Opt-In): Tour reminders, check-in instructions, arrival windows; cancellations, rescheduling, postponements; payment confirmations and receipts; booking updates and confirmations; tour-day logistics and last-minute changes; waiver/liability document delivery. These messages are necessary to provide your tour and are sent regardless of your marketing preferences.

Promotional Messages (Opt-In Required): Special offers, discounts, early-bird pricing; new crawl announcements and product launches; event highlights, seasonal promotions, gift cards; newsletter and marketing campaigns; social media engagement requests. You must explicitly opt in to receive promotional messages at booking. You may opt out at any time by replying 'STOP' to any promotional SMS, unsubscribing from promotional emails, or contacting [email protected] or calling (865) 263-2632.

3.4 SMS and Mobile Information — No Third-Party Sharing: We do not share, sell, rent, transfer, or otherwise disclose your mobile information, phone number, SMS opt-in data, or consent information to third parties or affiliates for marketing or promotional purposes. Any sharing of SMS-related data is strictly limited to operational or business purposes necessary to provide our SMS service.

3.5 Reviews & Social Proof: Request reviews on Google, TripAdvisor, Viator, Yelp, Airbnb; repost your public social media posts (with credit/tagging); feature guest photos/videos in our marketing (if you consent); use testimonials or quotes from your reviews (with attribution).

3.6 Photo & Video Release: By signing our waiver at booking or check-in, you grant us an irrevocable right and permission to capture, use, reproduce, publish, display, and distribute photographs, video recordings, audio recordings, and other forms of media depicting you, your event, and related activities in any and all formats and media now known or hereafter developed. Uses include: marketing and promotional content; internal training and feedback; event documentation and archival; commercial and informational purposes without payment or other consideration.

Media Release & Waiver of Rights: You waive any right to inspect or approve the final Media or finished product; you waive any claims to compensation, royalties, or other remuneration arising from the use of Media; we may edit, crop, or modify Media without your approval; this permission survives in perpetuity. We will not publish or distribute any Media that is intentionally disparaging toward you or reasonably calculated to cause substantial, unjustified reputational harm. You may opt out of our use and sharing of your Media by providing written notice to the Company prior to the event (email to [email protected] or phone (865) 263-2632).

3.7 Legal & Compliance: Comply with tax laws, government requests, or court orders; investigate fraud, disputes, or violations of our terms; enforce our Terms and Conditions and other agreements; protect our legal rights and the safety of our guests, staff, and property.

3.8 Research & Analytics: Analyze booking trends, guest preferences, tour performance; improve our website, booking platform, and guest experience; develop new crawl types or experiences; aggregate data (anonymized) for business planning.

3.9 Purposes NOT Covered: We will NOT sell your personal data to third parties for profit; share your data with unrelated companies for their own marketing (without consent); use your data for facial recognition, tracking, or surveillance; disclose your data to political campaigns, religious organizations, or other third parties without your permission.

3.10 Data Sharing Opt-Out: Beyond opting out of marketing communications, you may opt out of our broader use and sharing of your personal information by providing written notice to the Company prior to your tour event (email [email protected] or phone (865) 263-2632). To exercise this right, contact us with the subject 'Data Sharing Opt-Out' at least 48 hours before your scheduled tour.

4. Data Sharing & Disclosure

4.1 Service Providers & Processors: We share your information with trusted service providers who assist us: Peek Pro (booking platform); Stripe/Payment Processor (credit card info, tokenized); Twilio/AWS SNS (SMS platform); Google Analytics (anonymized usage data); Meta (Facebook/Instagram Ads); Viator/GetYourGuide/TripAdvisor (OTA); Distillery Partners (name, headcount, arrival time; full manifest if opted in).

Service Provider Agreements & Mobile Data Protection: All service providers are bound by confidentiality agreements and may only use your data for the purposes we authorize. SMS vendors receive your phone number only to deliver messages on our behalf and are contractually prohibited from selling or sharing your phone number or using SMS data for their own marketing.

5. Data Retention & Deletion

5.1 How Long We Keep Your Data: Booking & Tour Info — 90 days after tour; Payment Info — not stored by us (Stripe retains per PCI-DSS); SMS/Email Consent — until you unsubscribe; Promotional Opt-In — until you unsubscribe or 2 years (inactive); Waiver & Liability Signature — 3 years; Waiver Receipt Delivery — 3 years; Damage/Cleaning Charges — until resolved + 3 years; Compliance Records — 3 years; Website Analytics — 26 months; Photos/Videos — indefinitely (if you consented); Dispute Records — until resolved + 3 years; Card on File Records — until account closed or card expires.

5.2 Your Right to Deletion: You may request deletion of your personal data at any time by emailing [email protected] with the subject line 'Data Deletion Request.' We cannot delete data required for legal, tax, or compliance purposes. We will confirm deletion within 5 business days. Data will be deleted within 30 days, except payment records, waiver/liability records, and anonymized aggregates.

5.3 Backup & Archive Data: Backups of our systems may contain your data. Backups are encrypted and stored securely; deleted according to our standard backup retention schedule (typically 90 days); treated as confidential and protected the same as live data.

6. Data Security

6.1 Security Measures: We use industry-standard protections to safeguard your data: Encryption (all data transmitted between you and our website is encrypted via HTTPS/TLS); Access Controls (only authorized staff may access personal data); Firewalls & Monitoring (our website and systems are protected by firewalls and intrusion detection); Payment Security (PCI-DSS compliant; we do NOT store full card numbers).

6.2 No Guarantee of Security: While we take security seriously, no system is 100% secure. We cannot guarantee absolute protection against hackers, data breaches, or unauthorized access. If we discover a data breach affecting your information, we will notify you without unreasonable delay and comply with Tennessee and federal data breach notification laws.

6.3 Your Responsibility: You are responsible for keeping your password secure; not sharing your account credentials; logging out after using our booking platform; reporting suspicious activity to [email protected] immediately.

7. Your Privacy Rights

7.1 Access to Your Data: You have the right to access the personal data we hold about you. To request a copy of your data, email [email protected] with the subject 'Data Access Request.' We will provide your data in a portable format within 30 days.

7.2 Correction & Updates: If your personal data is inaccurate, incomplete, or outdated, you may update it online (log into your account on theCrawl.com), by email (send corrections to [email protected]), or by phone (call (865) 263-2632).

7.3 Opt-Out of Marketing: You may opt out of promotional emails and SMS by clicking 'Unsubscribe' at the bottom of any promotional email; replying 'STOP' to any promotional text (confirmation within 1 message); logging into your account and adjusting notification preferences; or calling (865) 263-2632. Opting out of marketing does NOT stop transactional messages (booking confirmations, tour reminders).

7.4 Do Not Track (DNT): Some browsers offer a 'Do Not Track' (DNT) feature. We currently do NOT respond to DNT signals, but we provide cookie controls and opt-out options (see section 2.3).

7.5 California Privacy Rights (CCPA/CPRA): If you are a California resident, you have additional rights: Right to Know; Right to Delete; Right to Opt-Out (opt out of the 'sale' of your data — targeted advertising); Right to Non-Discrimination. To exercise these rights, email [email protected] with your request and proof of California residency. We will respond within 45 days.

7.6 Virginia Privacy Rights (VCDPA): If you are a Virginia resident, you have the right to access, correct, and delete your personal data; opt out of targeted advertising; opt out of profiling/automated decision-making. Contact [email protected] to exercise these rights.

7.7 Other Jurisdiction Rights: If you are in the EU, UK, Canada, or other jurisdiction with privacy laws, similar rights may apply. Contact us to discuss your rights.

8. Children's Privacy

Our services are NOT intended for children under 18. We do NOT knowingly collect personal data from children under 18. If we discover we have collected data from a child under 18, we will delete it immediately. If you are under 18 and have provided us with information, please contact us at [email protected] immediately.

9. Third-Party Links & Websites

Our website may contain links to third-party websites (distilleries, partner sites, booking platforms). We are NOT responsible for the privacy practices of third-party sites. Please review their privacy policies before providing information.

10. International Data Transfers

If you are outside the United States, your data will be transferred to, stored in, and processed in the United States. U.S. data protection laws may be different from your home country. By using our services, you consent to the transfer of your data to the United States.

11. Contact Us & Your Rights

Privacy Inquiries: Email: [email protected] (Subject Line: 'Privacy Request' or 'Data Access Request,' 'Deletion Request,' etc.); Phone: (865) 263-2632 (Monday-Saturday, 9:00 AM-5:00 PM CT); Mailing Address: Backroads & Barrels LLC, 116 Agnes Rd STE 200, Knoxville, TN 37919. Response Time: We will acknowledge your request within 48 hours and provide a full response within 30 days (or as required by law).

12. Policy Changes

We may update this Privacy Policy at any time. Changes will be posted on theCrawl.com/privacy with the updated 'Last Updated' date. Significant changes will be communicated to you via email or SMS if you have provided us with contact information. Your continued use of our services after changes take effect signifies your acceptance of the updated policy.

13. Acknowledgment

By booking a tour, using our website, or providing us with personal data, you acknowledge that you have read and understood this Privacy Policy and consent to our data practices as described herein. This Privacy Policy works in conjunction with our Waiver and Release of Liability agreement, which you sign at booking or check-in.

Effective Date: August 1, 2026 | Last Updated: July 29, 2026 | The Crawl, The Moonshine Crawl, and The Crawler are trademarks of Backroads & Barrels LLC. 2026. All rights reserved. Questions or concerns? Contact [email protected] or call (865) 263-2632.

SMS Terms & Conditions

Last Updated: August 2, 2026

Company: Backroads & Barrels LLC (DBA: The Crawl) | Website: theCrawl.com | Contact: [email protected] | (865) 263-2632

1. SMS Opt-In & Consent

All SMS messages require your prior consent. By providing your phone number at booking, you consent to transactional SMS messages. Promotional SMS messages require explicit opt-in at booking.

SMS Message Content: By opting in to receive SMS messages from The Crawl, you agree to receive: customer care messages (booking confirmations, reminders, cancellations, support); promotional discounts and special offers; flash sales and limited-time offers; advertisements for The Crawl and crawl-related services.

2. Transactional Messages (Sent Without Opt-In)

The following messages are necessary to provide your tour and are sent regardless of your marketing preferences: tour reminders, check-in instructions, arrival windows; cancellations, rescheduling, postponements; payment confirmations and receipts; booking updates and confirmations; tour-day logistics and last-minute changes; waiver/liability document delivery.

3. Promotional Messages (Opt-In Required)

You must explicitly opt in to receive promotional messages at booking. Promotional messages include: special offers, discounts, early-bird pricing; new crawl announcements and product launches; event highlights, seasonal promotions, gift cards; newsletter and marketing campaigns; social media engagement requests.

4. How to Opt Out

You may opt out of promotional SMS at any time by: replying 'STOP' to any promotional SMS (you will receive confirmation within 1 message); contacting [email protected]; or calling (865) 263-2632. Opting out of promotional SMS does NOT stop transactional messages required to provide your tour.

5. No Third-Party Sharing of Mobile Data

We do not share, sell, rent, transfer, or otherwise disclose your mobile information, phone number, SMS opt-in data, or consent information to third parties or affiliates for marketing or promotional purposes. Any sharing of SMS-related data is strictly limited to operational or business purposes necessary to provide our SMS service. Your data will not be transferred to external organizations for their own use.

We maintain strict controls to ensure that: your phone number is used only for The Crawl's tour operations and SMS communications; SMS consent and opt-in records are retained solely for compliance with TCPA regulations; no SMS data is sold, rented, or licensed to marketers or third-party retailers; your mobile information is segregated from other data streams and protected under enhanced security protocols.

6. Partner & Distillery SMS Programs — Separate Terms

CRITICAL NOTICE: Distillery, cidery, winery, venue, restaurant, and cabin rental partners that appear on The Crawl routes operate independently and may have their own SMS programs, email marketing lists, and terms of service.

Partner Communications Are Governed by Partner Terms: Any SMS, email, or communication from a distillery, cidery, winery, restaurant, venue, or cabin partner is governed by that partner's own terms and conditions, not these Terms and Conditions. Each partner is an independent business.

Separate Opt-In Required: Opting into The Crawl's SMS or email does NOT automatically opt you in to any partner's SMS program. If a partner offers an SMS program, you must opt in directly with that partner using their sign-up process.

The Crawl Does Not Control Partner Programs: The Crawl does not enroll you in partner SMS programs; control partner messaging content or frequency; enforce partner TCPA or SMS compliance; manage partner data practices; or handle partner opt-out requests.

Manage Partner SMS Yourself: To opt in, opt out, or update preferences with a partner: Opt In — text their keyword directly to their SMS number; Opt Out — reply STOP to their SMS message; Questions — contact the partner directly (not The Crawl). Example: If you visit Sugarlands Distillery on a Crawl tour and later receive SMS from Sugarlands, that SMS comes from Sugarlands independently. To unsubscribe, reply STOP to Sugarlands' message.

7. Carrier Rates & Disclaimers

Standard message and data rates may apply. Message frequency varies based on your preferences. For help, text HELP to our SMS number. For more information on how we use SMS, see our SMS Campaign Registration Statement at theCrawl.com/sms-policy.

8. TCPA Compliance

We comply with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. 227, and all applicable state and carrier SMS regulations. All promotional SMS messages are sent only with your prior express written consent. You may revoke consent at any time by replying STOP.

9. Contact

For questions about our SMS program: Email: [email protected] | Phone: (865) 263-2632 | Mailing Address: Backroads & Barrels LLC, 116 Agnes Rd STE 200, Knoxville, TN 37919

Master Terms & Conditions

Effective: August 1, 2026 · Last Updated: August 2, 2026

1. Acceptance of Terms

By accessing our website (theCrawl.com), using our booking platform, booking a tour, contacting us by phone, or participating in any Crawl experience ('Services'), you agree to be bound by these Master Terms and Conditions. If you do not agree to all of these terms, do not use our services.

These Master Terms and Conditions, along with any signed waivers, form the complete agreement between you and Backroads & Barrels LLC. A separate Waiver and Release of Liability will be signed by each participant at booking or check-in and is binding regardless of these terms.

'You,' 'Guest,' 'Participant,' and 'User' refer to any person who books, accesses, contacts, or participates in The Crawl services.

1.A Communications Coverage (Email & SMS)

These Terms cover communications FROM THE CRAWL ONLY. We may communicate with you via: Email (booking confirmations, reminders, cancellations, updates, promotional offers) and SMS/Text Messages (booking confirmations, tour reminders, logistics updates, promotional offers). By opting in to email or SMS communications, you acknowledge these Terms govern your consent and our messaging practices.

Important: These Terms do NOT apply to communications from our distillery, cidery, winery, venue, or cabin partners. See section 1.B for information about partner communications and separate agreements.

1.B Partner & Distillery SMS Programs — Separate Terms & Agreements

Partner Data is Separate: Limited information is shared with partners for tour operations (see section 6 below). This sharing does NOT include authorization for partners to contact you independently. Partners who contact you have obtained consent directly from you or obtained your information independently.

Manage Partner SMS Yourself: To opt in, opt out, or update preferences with a partner: Opt In — text their keyword directly to their SMS number; Opt Out — reply STOP to their SMS message; Questions — contact the partner directly (not The Crawl). Partner Liability Exclusion: The Crawl assumes NO liability for partner SMS communications, policies, practices, or compliance. Example: If you visit Sugarlands Distillery on a Crawl tour and later receive SMS from Sugarlands, that SMS comes from Sugarlands independently. To unsubscribe, reply STOP to Sugarlands' message.

2. Age & Legal Requirements

2.1 Age Requirement & Assumption of Risk: The Crawl services are for adults 21 years of age or older only. By booking a tour, contacting us, or participating, you represent and warrant that: you are at least 21 years old; you are of legal drinking age in your jurisdiction; you possess a valid government-issued photo ID.

Assumption of Risk: By participating in The Crawl, you voluntarily and knowingly assume all inherent risks, including but not limited to: travel aboard a moving passenger vehicle; boarding, exiting, and moving about the vehicle and its steps; walking, standing, and moving about outdoor and indoor areas at distillery, cidery, winery, restaurant, and venue premises; the consumption of alcoholic beverages by you or other participants; the conduct and actions of other guests, third-party staff, and law enforcement; exposure to weather conditions; physical exertion and fatigue associated with walking and touring.

2.2 ID Verification & Denial of Boarding: At check-in or boarding, you must present a valid government-issued photo ID. Accepted: U.S. Driver's License, Passport, Military ID, State ID. Not Accepted: Expired IDs, IDs without a photo, copies, digital IDs. No-Refund Scenarios: You forfeit your entire tour fare (no refund, no rescheduling option) if you are unable or refuse to provide a valid government-issued photo ID; your ID is expired or deemed invalid; you are visibly intoxicated upon arrival; or you are determined to be under 21 years of age.

2.3 Underage Accompaniment: If you are under 21, you are not permitted to book or participate in any Crawl tour. No minors are permitted on alcohol-focused Moonshine/Cider/Vines/Whiskey Crawls under any circumstances.

2.4 Agreement to Guest Conduct & Safety Rules: By participating in The Crawl, you agree to follow all posted rules and instructions from Company personnel. Key Safety & Conduct Agreement: Remain Seated During Motion; Follow All Instructions; No Alcohol on Vehicle (alcohol is consumed only at licensed distillery partners); No Illegal Substances; Respect Others (no violence, threats, harassment, sexual conduct, or indecent exposure); Safety & Sobriety (you will not board if visibly intoxicated).

3. Phone Communications & Recording

3.1 Phone System & Recording Disclosure: We use Goto (GoToConnect) as our phone system provider. When you call us at (865) 263-2632, we may record the call for booking accuracy and dispute resolution, training and quality assurance, compliance with legal and regulatory requirements, and fraud prevention and investigation. Tennessee One-Party Consent Law: Tennessee permits call recording if at least one party (us) consents. You will receive clear notice at the start of the call. By remaining on the call, you consent to recording.

3.2 Call Data & Privacy: When you call us, your phone number is captured by our Goto phone system; call duration and date/time are logged; call recordings are encrypted and stored securely; call recordings are retained for 90 days then deleted, except for legal holds or regulatory compliance. We do NOT share your phone number with third parties for marketing purposes; use your phone number from calls for SMS marketing (separate SMS opt-in required); sell or license your phone number to vendors, brokers, or partners; or disclose call recordings to external organizations except as legally required.

3.3 Goto Phone System Provider: Goto (GoToConnect) is our contracted phone service provider. Goto may access call data only to provide phone service on our behalf. Goto is contractually prohibited from using your phone number for its own marketing; selling or sharing your phone number; retaining your data beyond the service period; or accessing call content or recordings (except as required for system maintenance).

4. SMS Communications & Mobile Data Protection

4.1 SMS Opt-In & Consent: All SMS messages require your prior consent. SMS communications include: Transactional (tour confirmations, reminders, cancellations, receipts — no opt-out) and Promotional (special offers, announcements, events — opt-in required). By providing your phone number at booking, you consent to transactional SMS messages.

4.2 SMS Marketing Opt-In & Opt-Out: Transactional Messages are sent without opt-in and are necessary to provide your tour. Promotional Messages require explicit opt-in at booking. You may opt out at any time by replying 'STOP' to any promotional SMS (you will receive confirmation within 1 message), unsubscribing from promotional emails by clicking 'Unsubscribe' in any message, or contacting [email protected] or calling (865) 263-2632.

4.3 SMS No Third-Party Sharing: We are committed to protecting your mobile phone number, SMS consent data, and related mobile information. We do not share, sell, rent, transfer, or otherwise disclose your mobile information, phone number, SMS opt-in data, or consent information to third parties or affiliates for marketing or promotional purposes. Any sharing of SMS-related data is strictly limited to operational or business purposes necessary to provide our SMS service.

4.4 Carrier Rates & Disclaimers: Standard message and data rates may apply. Message frequency varies based on your preferences. For help, text HELP to our SMS number. For more information on how we use SMS, see our SMS Campaign Registration Statement at theCrawl.com/sms-policy.

5. Pricing & Payment

5.1 Tour Pricing: Our current pricing is: Classic Moonshine Crawl: $89 per seat (founder's rate Year 1) / $99 standard; Group Rate (10+ seats): $79 per seat; Private Whole-Vehicle Buyout: $1,800 standard (3.5 hr) / $2,000 custom (4-5 hr); Peak Dates: $99 per seat (holiday weekends, special events); Add-ons (merch, upgrades): approximately $12 average per guest. Pricing excludes taxes and card processing fees (3% if paying by credit/debit card).

5.2 Payment Method: Payment is required to complete booking. We accept: Credit and debit cards (Visa, Mastercard, American Express, Discover); PayPal; Payment via OTA (Viator, GetYourGuide, TripAdvisor, Airbnb). Secure Payment: All payments are processed securely through Peek Pro or our payment processor (Stripe). We do NOT store your full credit card number; your card is tokenized for security.

5.3 Card on File Authorization: By providing your payment card at booking, you authorize the Company to charge your card on file for: Tour Fare (the full booking price for your tour and all participants); Taxes & Fees (any applicable taxes, platform fees, or processing fees); Excessive-Cleaning Fees (up to $300 for excessive cleaning or mess caused by you or your booking party); Damage Repair Costs (the full documented cost to repair or replace vehicle property damaged by you or your booking party); Civil/Government Fines (if you incur a civil fine from law enforcement, we may pass the cost to your card on file — however, government fines cannot be charged without your specific written authorization for that transaction).

5.4 Invalid Payment: If your payment is declined or invalid: your booking will be cancelled; you will be notified via email or phone; you must provide a valid payment method to re-book; your original date may no longer be available.

6. Data Collection & Privacy

6.1 Information We Collect: Booking Information includes: Personal Identifiers (full name, email address, phone number, date of birth for 21+ verification); Payment Information (credit or debit card number processed securely via Peek Pro; we do NOT store full card numbers); Address Information (home state and mailing address, optional); Occasion Information (reason for the tour, guest of honor name, host/organizer name); Preferences (preferred crawl type, dietary restrictions, accessibility needs); Group Information (names of all participants for multi-person bookings).

Waiver & Liability Information: At booking or check-in, you sign our guest waiver and terms of service. This includes: assumption of risk acknowledgment; release of liability signature; photo/video release (if opted in); conduct and cancellation agreement. Additional Information: communications you send us; feedback, reviews, or complaints; surveys or questionnaires you complete; contest or promotion entries.

6.2 Information Collected Automatically: Website & Platform Data includes: Device Information (browser type, device type, operating system, device identifiers); Usage Data (pages visited, time spent, clicks, scroll depth, search queries, referral source); Location Data (IP address, approximate geographic location, inferred time zone); Analytics Cookies (via Google Analytics or similar tools); Session Data (booking status, incomplete transactions, form fills). Peek Pro (our booking engine) also collects time and date of browsing/booking, pages viewed in the booking flow, calendar dates viewed, saved preferences, and abandoned cart data.

6.3 Cookies & Tracking Technologies: Essential Cookies (Required): session/login cookies; security cookies; CSRF tokens. Analytics Cookies (Consent-Based): Google Analytics (aggregated usage data); Meta Pixel (tracks website visits and conversions for Facebook advertising). Marketing Cookies (Opt-In): remarketing/retargeting pixels; partner pixels (Viator, GetYourGuide, TripAdvisor). Cookie Consent: On first visit, we display a cookie banner allowing you to Accept All, Essentials Only, or Customize.

6.4 Social Media & Third-Party Platforms: If you follow us on social media or book through an OTA, those platforms' privacy policies govern their data collection. We receive limited information from these platforms to coordinate your tour.

6.5 Biometric & Government ID Information: When you arrive for your tour, our staff will verify your identity with government-issued photo ID and visually inspect your ID to confirm you are 21+. We do NOT scan or digitally capture your ID. We do NOT use facial recognition technology or biometric analysis.

6.6 Data from Distillery Partners: When you book a tour, the distilleries on that day's route automatically receive: Booking Name & Headcount; Arrival Window (30-minute window). With Your Explicit Consent (checkbox at booking), distilleries may also receive: full name, textable phone number, email address; home state and address; birth month and day only (NOT full year or complete DOB); occasion, host name, guest of honor name; tasting preferences; any accessibility or dietary needs. What is NOT shared with distilleries: full date of birth; waiver/liability documents; payment receipts or card information; full booking history or repeat-customer data (unless you consent to each specific tour's sharing).

7. How We Use Your Information

7.1 Tour Operations (Primary Use): Process bookings and payments; send confirmations, reminders, and updates; verify you are 21+ (age compliance); coordinate with distillery partners and drivers; manage check-in and tour logistics; respond to questions or requests; issue refunds or credits.

7.2 Marketing & Advertising: Send promotional offers and announcements (only if you opt in); create targeted ads on Facebook, Instagram, Google, TikTok; retarget you with ads if you visited our site but did not book; measure ad performance and optimize campaigns; build audience segments based on booking behavior and interests. Meta Pixel & Facebook Ads: We use Meta Pixel to track conversions and build custom audiences. You may opt out of targeted ads in your Meta settings (Privacy > Ads).

7.3 Legal & Compliance: Comply with tax laws, government requests, or court orders; investigate fraud, disputes, or violations of our terms; enforce our Terms and Conditions and other agreements; protect our legal rights and the safety of our guests, staff, and property.

7.4 Research & Analytics: Analyze booking trends, guest preferences, tour performance; improve our website, booking platform, and guest experience; develop new crawl types or experiences; aggregate data (anonymized) for business planning.

7.5 Purposes NOT Covered: We will NOT sell your personal data to third parties for profit; share your data with unrelated companies for their own marketing (without consent); use your data for facial recognition, tracking, or surveillance; disclose your data to political campaigns, religious organizations, or other third parties without your permission.

7.6 Data Sharing Opt-Out: Beyond opting out of marketing communications, you may opt out of our broader use and sharing of your personal information by providing written notice to the Company prior to your tour event (email [email protected] or phone (865) 263-2632) with the subject 'Data Sharing Opt-Out' at least 48 hours before your scheduled tour.

7.7 Card on File Authorization & Damage/Cleaning Charges: When you book a tour, you authorize us to charge your payment card on file for: Tour Fare; Excessive-Cleaning or Damage Fees (up to $300 for excessive cleaning fees and the actual cost of repairs for property damage); Civil Fines (if local law enforcement issues a civil fine arising from your conduct during the tour, we may pass the cost to your card on file — provided we have your specific, lawful authorization for that charge). Excessive-Cleaning Fee Triggers ($300): vomit, bodily fluids, or other biological waste; spilled food and beverages; mud, dirt, or excessive outside contaminants; glitter, confetti, decorations, or other materials that damage the interior; stains or marks that require professional cleaning. Damage Charges: beyond the $300 cleaning fee, you agree to pay the actual documented cost to repair any damage caused by you or your party. Disputing Charges: contact [email protected] within 7 days of the charge with documentation. We will review and respond within 5 business days.

8. Cancellation, Refunds & Rebooking

8.1 Cancellation Policy (Public Tours): 7+ days before tour — Full refund; 3-6 days before tour — 50% refund; Less than 3 days before tour — No refund (gift card may be offered at our discretion); No-show (did not attend) — No refund; Denial of boarding — No refund. Refund Timeline: Approved refunds are processed within 5-7 business days to your original payment method.

8.2 Cancellation Policy (Private Events): 30+ days before event — Full refund minus $99 deposit (non-refundable); 14-29 days before event — 50% refund; Less than 14 days before event — No refund; No-show — No refund. Private Event Deposit: A non-refundable $99 deposit is due at booking. The remaining balance is due 7 days before the event date. Failure to pay the balance by this deadline may result in cancellation of the event without refund.

8.3 Company-Initiated Cancellations: The Company may cancel a tour or event without refund if: below minimum headcount (public tour falls below 4 confirmed bookings 24 hours before departure — full refund or rebooking offered); weather/safety (severe weather, natural disasters, or unsafe road conditions); legal/regulatory (local ordinances, emergency orders, or health restrictions); mechanical breakdown (The Crawler requires emergency repair — rebooking or full refund offered); guest conduct (you are denied boarding due to intoxication, age verification failure, or violation of terms). In cases of Company-initiated cancellation (except misconduct), you will be offered a full refund or rebooking on another date at no charge.

8.4 Denial of Boarding & No-Show: You will be denied boarding (no refund) if: you cannot produce a valid government-issued ID; you are visibly intoxicated before boarding; you are under 21 years of age; you refuse to sign the liability waiver or guest agreement; you fail to arrive within 30 minutes of the scheduled pickup time (no-show). No refund will be issued.

8.5 Cleaning & Damage Charges: Excessive-Cleaning Fees — Flat $300 for: vomit, bodily fluids, or other biological waste; spilled food and beverages; mud, dirt, or excessive outside contaminants; glitter, confetti, decorations, or other materials that damage the interior; or stains requiring professional cleaning. Vehicle Damage — Actual Repair Costs: full documented cost to repair/replace broken seats, windows, lights, fixtures; torn upholstery or carpet; audio/visual or climate control system damage; vehicle exterior damage. Civil/Police Fine: full amount of fine — you must provide specific written authorization for us to charge government fines to your card on file.

8.6 Rebooking: If you cancel more than 7 days before your tour, or if the Company cancels due to circumstances beyond your control, you may rebook on another available date at the same price (within one year) or request a full refund instead. Rebooking must be requested within 60 days of cancellation.

9. Guest Conduct & Behavior

9.1 Expected Conduct: As a guest, you agree to: obey all traffic laws and local ordinances; respect the driver, guide, and other guests; follow all safety instructions from staff; stay seated when the vehicle is in motion; not interfere with the driver's operation of the vehicle; remain on designated stops and tours; report any safety concerns immediately.

9.2 Prohibited Conduct: You may be ejected immediately (at the nearest commercially safe location, no refund) if you: engage in violence, threats, harassment, or assault against staff or other guests; use drugs, drug paraphernalia, or smell of marijuana/illegal substances; open or consume alcohol on the vehicle; supply or attempt to supply alcohol to anyone under 21; smoke or vape on the vehicle; throw objects from the vehicle; engage in sexual activity or indecent exposure; become dangerously intoxicated or unable to follow instructions; damage the vehicle or property; refuse to follow safety instructions from the driver/guide; attempt to operate the vehicle or interfere with the driver; or violate any law or local ordinance.

9.3 Intoxication Policy: You must not be visibly intoxicated before boarding. 'Visibly intoxicated' includes: slurred speech; loss of balance or coordination; inappropriate aggression or loud behavior; inability to follow simple instructions. If you are visibly intoxicated before boarding, you will be denied entry without refund. If you become intoxicated during the tour beyond the ability to follow instructions or pose a safety risk, the guide may ask you to stop drinking, refuse to serve you at distillery stops, remove you from the tour at the nearest safe location, or call local law enforcement if necessary. No refund is issued for removal due to intoxication.

9.4 Right to Refuse Service: The Company reserves the right to refuse service to anyone who: violates these Terms and Conditions; poses a safety risk; has a history of problematic behavior on previous tours; or appears unable or unwilling to follow instructions. Refusal of service may result in cancellation without refund.

10. Liability & Release of Claims

10.1 Assumption of Risk: You understand that participation in The Crawl involves inherent risks and you voluntarily and knowingly assume all such risks. You assume these risks on your own behalf, whether arising from the Company's negligence or otherwise.

10.2 Release of Liability: By participating in The Crawl, you release and discharge Backroads & Barrels LLC, its owners, employees, agents, and representatives from any and all claims, damages, or losses arising from: bodily injury, death, or property damage during the tour; accidents or incidents in vehicles or at partner locations; alcohol consumption or effects of alcohol; conduct of other guests or staff; distillery or partner negligence (we are not liable for third-party conduct); any injury or loss not directly caused by our gross negligence. This release is irrevocable and binding upon your heirs, estate, and representatives.

10.3 Indemnification & Defense: You shall indemnify, defend, and hold harmless Backroads & Barrels LLC, its owners, members, managers, officers, employees, agents, drivers, guides, and contractors from and against any and all third-party claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees and legal defense costs) arising from or related to your acts, omissions, or violation of these Terms and Conditions. This indemnification includes our costs to defend against any such claims, even if the claim is groundless, false, or fraudulent.

10.4 Waiver Signature: A signed waiver is required for all participants. The waiver incorporates this liability release and must be signed at booking or check-in. No waiver = no tour (no refund).

10.5 Liability Limitations: Backroads & Barrels LLC is NOT liable for: third-party conduct (distillery staff, other guests, law enforcement); acts of God (severe weather, earthquakes, natural disasters); delays or cancellations due to circumstances beyond our control; lost or stolen personal property (valuables left on the vehicle); indirect damages, lost profits, or consequential damages; any damages exceeding the cost of your tour.

10.6 No Liability Waiver for Gross Negligence: While we limit liability, nothing in these terms waives liability for: gross negligence or willful misconduct by Company staff; operation of the vehicle by an unlicensed or impaired driver; violations of safety laws or regulations; failure to provide required safety equipment.

11. Alcohol & Dry-Transit Model

11.1 The Dry-Transit Model: The Crawl operates on a 'dry-transit' model: No alcohol is sold, served, or consumed on the vehicle. All alcohol consumption occurs only at licensed distillery, cidery, or winery partner locations, where those establishments hold proper licenses and liability coverage. On the vehicle, only non-alcoholic beverages are available.

11.2 Alcohol Consumption at Partner Locations: Distillery partners are independently licensed and responsible for alcohol service. All alcohol sales are conducted by the distillery, not by The Crawl. Distillery staff are responsible for checking IDs and responsible service. The Crawl is NOT responsible for: over-service by distillery staff; quality, safety, or authenticity of alcohol; conduct of distillery staff or other patrons; any injury resulting from distillery operations.

11.3 Bottles & Take-Home Alcohol: You may purchase bottles of spirits from distillery stops. Purchased bottles must remain sealed and unopened on the vehicle. If a bottle is opened on the Crawler, it will be confiscated without refund, and you may be ejected from the tour.

11.4 No Furnishing to Minors: You are prohibited from providing or furnishing alcohol to anyone under 21. Violation is a criminal offense in Tennessee; cause for immediate ejection and potential police involvement; and may result in forfeiture of your entire tour price and damages/fine charges.

12. Photography & Media Release

12.1 Photo & Video Release: By signing our waiver at booking or check-in, you grant us an irrevocable right and permission to capture, use, reproduce, publish, display, and distribute photographs, video recordings, audio recordings, and other forms of media depicting you, your event, and related activities in any and all formats and media now known or hereafter developed. Uses include: marketing and promotional content (website, social media, ads, commercials); internal training and feedback; event documentation and archival; commercial and informational purposes without payment or other consideration.

Opting Out of Media Use: You may opt out of our use and sharing of your Media by providing written notice to the Company prior to the event (email to [email protected] or phone (865) 263-2632). Incidental inclusion in background or crowd footage may still occur. Your Own Content: If you post photos/videos of The Crawl on social media and tag us, we may repost with credit. You may ask us to remove your posts by emailing [email protected].

12.2 Reviews & Social Proof: Request reviews on Google, TripAdvisor, Viator, Yelp, Airbnb; repost your public social media posts (with credit/tagging); feature guest photos/videos in our marketing (if you consent); use testimonials or quotes from your reviews (with attribution).

13. Website Use & Restrictions

13.1 Website Access: Our website is provided 'as-is' without warranties. We do not guarantee: continuous, uninterrupted access; absence of errors or bugs; security against hacking or data loss.

13.2 Prohibited Activities: You agree NOT to: hack, scrape, or use bots to access the website; post spam, malware, or illegal content; impersonate another person; harass or threaten staff or other users; post private information about others; attempt to circumvent payment or booking systems. You may NOT: sell, distribute, or commercially exploit our content; remove copyright notices or trademarks; use our logos or brand without permission; reverse-engineer or scrape our website.

13.3 User-Generated Content: If you post content (reviews, photos, comments) online, you retain ownership of your content, but grant us a non-exclusive license to use it.

13.4 Termination of Access: We reserve the right to terminate your website access and account if you: violate these Terms and Conditions; engage in illegal activity; post abusive or threatening content; or attempt to manipulate our systems. Termination may also result in forfeiture of any pending bookings or refunds.

14. Consumer Data Sharing Commitment

14.1 No Third-Party Sale or Disclosure: We are committed to protecting your consumer data and do NOT: sell, share, or disclose your consumer data to external organizations; rent, exchange, or license your data to marketers or promotional companies; provide your data to third parties for their own marketing or commercial purposes; transfer your contact information (phone, email, address) to vendors for their own use. Exceptions are strictly limited to: service providers acting solely on our instructions (Peek Pro, Stripe, Twilio, etc.); distillery partners as an integral part of your tour service (not for their independent marketing); legal requirements (court order, law enforcement, regulatory compliance).

14.2 Service Processor Standards: Any third-party service provider that processes your data: acts as a contracted processor solely under our instructions; may access only the data necessary to perform their specific service; is contractually prohibited from using your data for their own purposes; cannot aggregate, combine, or cross-reference your data with other customer data; is bound by written data processing agreements and subject to our audit.

14.3 Distillery Partner Data Use: Distillery partners receive only the data necessary to prepare for your arrival and personalize your experience. Distilleries are contractually required to: use your data only to improve your tasting experience; NOT use your data for independent marketing or promotional campaigns; NOT sell, share, or transfer your data to third parties; comply with applicable privacy and data protection laws.

14.4 Your Data Sharing Rights: You control your data sharing: Distillery Full Manifest — opt-in checkbox at booking; Promotional SMS — reply STOP anytime; Marketing Emails — click Unsubscribe in email footer; Phone Recording — see section 3 for call recording opt-out options; Data Deletion — email [email protected] anytime to request deletion (legal holds excepted).

15. Data Retention & Deletion

15.1 How Long We Keep Your Data: Booking & Tour Info — 90 days after tour; Payment Info — not stored by us (Stripe retains per PCI-DSS); SMS/Email Consent — until you unsubscribe; Promotional Opt-In — until you unsubscribe or 2 years (inactive); Waiver & Liability Signature — 3 years; Waiver Receipt Delivery — 3 years; Damage/Cleaning Charges — until resolved + 3 years; Compliance Records — 3 years; Website Analytics — 26 months (Google Analytics default); Photos/Videos — indefinitely (if you consented); Dispute Records — until resolved + 3 years; Card on File Records — until account closed or card expires.

15.2 Your Right to Deletion: You may request deletion of your personal data at any time by emailing [email protected] with the subject line 'Data Deletion Request.' Limitations: we cannot delete data required for legal, tax, or compliance purposes; we may retain anonymized or aggregated data; deletion does not affect our legal defenses or ongoing investigations. Timeline: We will confirm deletion within 5 business days. Data will be deleted within 30 days, except payment records, waiver/liability records, and anonymized aggregates.

15.3 Backup & Archive Data: Backups of our systems may contain your data. Backups are encrypted and stored securely; deleted according to our standard backup retention schedule (typically 90 days); treated as confidential and protected the same as live data.

16. Data Security

16.1 Security Measures: We use industry-standard protections to safeguard your data: Encryption (all data transmitted between you and our website is encrypted via HTTPS/TLS); Access Controls (only authorized staff may access personal data); Firewalls & Monitoring (our website and systems are protected by firewalls and intrusion detection); Payment Security (PCI-DSS compliant; we do NOT store full card numbers).

16.2 No Guarantee of Security: While we take security seriously, no system is 100% secure. We cannot guarantee absolute protection against hackers, data breaches, or unauthorized access. If we discover a data breach affecting your information, we will notify you without unreasonable delay and comply with Tennessee and federal data breach notification laws.

16.3 Your Responsibility: You are responsible for: keeping your password secure; not sharing your account credentials; logging out after using our booking platform; reporting suspicious activity to [email protected] immediately.

17. Your Privacy Rights

17.1 Access to Your Data: You have the right to access the personal data we hold about you. To request a copy of your data, email [email protected] with the subject 'Data Access Request.' We will provide your data in a portable format within 30 days.

17.2 Correction & Updates: If your personal data is inaccurate, incomplete, or outdated, you may update it online (log into your account on theCrawl.com), by email (send corrections to [email protected]), or by phone (call (865) 263-2632).

17.3 Opt-Out of Marketing: You may opt out of promotional emails and SMS by clicking 'Unsubscribe' at the bottom of any promotional email; replying 'STOP' to any promotional text (confirmation within 1 message); logging into your account and adjusting notification preferences; or calling (865) 263-2632. Opting out of marketing does NOT stop transactional messages (booking confirmations, tour reminders).

17.4 Do Not Track (DNT): Some browsers offer a 'Do Not Track' (DNT) feature. We currently do NOT respond to DNT signals, but we provide cookie controls and opt-out options (see section 6.3).

17.5 California Privacy Rights (CCPA/CPRA): If you are a California resident, you have additional rights: Right to Know; Right to Delete; Right to Opt-Out (opt out of the 'sale' of your data — targeted advertising); Right to Non-Discrimination. To exercise these rights, email [email protected] with your request and proof of California residency. We will respond within 45 days.

17.6 Virginia Privacy Rights (VCDPA): If you are a Virginia resident, you have the right to access, correct, and delete your personal data; opt out of targeted advertising; opt out of profiling/automated decision-making. Contact [email protected] to exercise these rights.

17.7 Other Jurisdiction Rights: If you are in the EU, UK, Canada, or other jurisdiction with privacy laws, similar rights may apply. Contact us to discuss your rights.

18. Children's Privacy

Our services are NOT intended for children under 18. We do NOT knowingly collect personal data from children under 18. If we discover we have collected data from a child under 18, we will delete it immediately. Parents/Guardians: If you believe we have collected data from your child, contact us immediately at [email protected].

19. Third-Party Links & Websites

20. International Data Transfers

21. Limitation of Liability

To the fullest extent permitted by law: Damage Cap — Backroads & Barrels LLC's total liability to you is limited to the amount you paid for your tour. We will not be liable for any damages exceeding the tour price. Excluded Damages — We are NOT liable for: lost profits or business interruption; consequential, indirect, incidental, or punitive damages; emotional distress or reputational harm; any damages not directly caused by our actions. Personal Injury Waiver: By participating, you waive the right to sue for personal injury (except gross negligence), and you agree this waiver is binding. Third-Party Conduct: We are NOT liable for conduct of distillery partners, law enforcement, or other third parties, even if we arranged or suggested the experience.

22. Dispute Resolution & Governing Law

22.1 Informal Resolution: If you have a complaint or dispute, contact us first: Email [email protected] with 'Dispute' in subject line; Phone (865) 263-2632; Timeline — we will respond within 5 business days. We will make a good-faith effort to resolve disputes informally.

22.2 Arbitration: If informal resolution fails, you and the Company agree to resolve disputes through binding arbitration in Tennessee, rather than court litigation. Arbitration is faster and less expensive than court; decided by a neutral arbitrator (not a jury); private and confidential. Exceptions to Arbitration: small claims court actions; disputes involving intellectual property; injunctive relief for safety or security.

22.3 Class Action Waiver: You agree that any arbitration or legal action will be on an individual basis only. You waive the right to participate in any class action, class arbitration, or representative action against the Company.

22.4 Governing Law: These Master Terms and Conditions are governed by the laws of the State of Tennessee, without regard to conflicts of law principles. The venue for any legal action is Knox County, Tennessee.

22.5 Severability: If any provision of these Master Terms and Conditions is found unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remainder of the terms will remain in effect.

23. Modifications & Updates

We may modify these Master Terms and Conditions at any time by posting an updated version on theCrawl.com and updating the 'Last Updated' date. Significant changes will be announced via email or SMS to active subscribers. Your continued use of our services after changes take effect signifies your acceptance of the updated Master Terms and Conditions. You are responsible for reviewing these terms regularly.

24. Entire Agreement

These Master Terms and Conditions, along with any signed waivers or agreements, constitute the entire agreement between you and Backroads & Barrels LLC regarding your use of The Crawl services. No oral promises or representations are binding. If there is a conflict between these terms and other agreements, these Master Terms and Conditions will prevail, except for the Liability Waiver signed at booking (which is binding regardless and controls on matters of liability, assumption of risk, and guest conduct).

25. Acknowledgment & Agreement

By booking a tour, calling us, or using our services, you acknowledge and agree that: you have read and understood these Master Terms and Conditions; you are at least 21 years old and can produce a valid government-issued photo ID; you voluntarily assume all risks associated with the tour; you release the Company from liability except for gross negligence; you agree to binding arbitration for disputes; you consent to our data practices as described in this document; you consent to phone call recording and data handling per sections 3-4 above; you agree to comply with all conduct rules and safety instructions; you understand your consumer data will not be sold or shared with third parties except as described.

You will sign the Liability Waiver & Release at booking or check-in, which incorporates this liability release, indemnification, and conduct rules. The signed waiver is binding and enforceable regardless of whether you have reviewed the full waiver text. The waiver covers: assumption of risk and release of liability; indemnification of the Company and related parties; media/photo release and filming consent; card on file authorization for charges; conduct rules and grounds for ejection; cancellation and refund policies.

Waiver Binding Terms: The Waiver and Release of Liability you sign at booking is a separate but binding agreement that incorporates and supersedes these Master Terms and Conditions on matters of liability, assumption of risk, and guest conduct. In the event of any conflict between this document and the signed waiver, the waiver's language controls and is binding on you. If you do not agree to all of these terms and the waiver, do not book a tour or use our services. Refusal to sign the waiver = cancellation of your booking without refund.

26. Contact Information

For questions, disputes, or to exercise your rights: Email: [email protected] | Phone: (865) 263-2632 (Goto GoToConnect) | Mailing Address: Backroads & Barrels LLC, 116 Agnes Rd STE 200, Knoxville, TN 37919 | Hours: Monday-Saturday, 9:00 AM-5:00 PM CT (closed Sundays)

Effective Date: August 1, 2026 | Last Updated: August 2, 2026 | The Crawl, The Moonshine Crawl, The Cider Crawl, The Vines Crawl, The Whiskey Crawl, and The Crawler are trademarks of Backroads & Barrels LLC. 2026. All rights reserved. Questions? Contact [email protected] or call (865) 263-2632.

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